OBJECTIVES + STRATEGY
Southwest Sun Control operates in an extremely competitive industry: selling protection from the sun… in Arizona. In order to get a leg up on their competitors, they knew that they needed to take advantage of multiple internet marketing channels.
Our solution was to create a new site, market that site organically, and invest in paid advertising. Because SW Sun Control’s competitors weren’t taking it easy, we knew that we couldn’t afford to either. We developed a highly targeted campaign designed to leverage SW Sun Control’s unique quality and service. Through our efforts, we were able to deliver high-quality leads, and keep SW Sun Control where they belonged: ahead of the competition.
GETTING MORE AND PAYING LESS
MANAGED CAMPAIGN OPTIMIZATION
SW Sun Control has gone from getting 5 conversions per month, to 25! And that’s just from PPC. Even better, their leads are costing less, so they get more bang for their buck. All of this means that they can spend less time worrying about their advertising, and more time taking care of their customers.
AD STRATEGIES THAT WORK
SMART LANDING PAGES
SW Sun Control was originally sending all of their paid traffic directly to their home page, but their program included designing landing pages that are tested to convert. With strategic landing pages, they were able to convert 5 times more leads, saving money and doing more business.
AD COPY THAT RESONATES
By optimizing ad copy, SW Sun Control increased their click through rate by 150%! With more people engaging with their ads instead of competitors, SW Sun Control is doing more business. Having an ad campaign the performs better means less stress, and more customers.